An interactive video training module for the pharmacy team to gain a better understanding of skin sensitivity and its connection with the skin barrier and know what you can recommend to customers for their skincare regime.
The module also showcases the Aveeno® range and explains how it is formulated to nourish and cleanse sensitive skin.
This training was supported by an extensive month-long digital marketing campaign.
A video module for the pharmacy team to update their knowledge on vitamin D supplementation and colic so they can better support parents with their infants’ health, as well as then confidently recommend the SMA Xpert Infant Health range.
This training was supported by an extensive 2-month digital marketing campaign.
A complete training programme for pharmacy teams to update their knowledge on the POM to P switch of Gina and learn how to help women with uncomfortable symptoms caused by postmenopausal vaginal atrophy. The learning resources include 4 short modules in turn educating users on the condition, the product, tools to support supply and supply considerations including contraindications. These are supported by bite-sized videos that cover various aspects of Gina and its use, patient scenarios and advice on discussing Gina with patients. All the training elements are hosted on a central resources page hosted on The Pharmacy Network.
In addition to the training materials, Gina launch activity included a print mailing to pharmacy that included the Pharmacy Guide for the supply of Gina, an engaging Pharmacy Team Training Guide and the Pharmacy checklist., along with a sample of the Gina applicator.
A 3-months comprehensive digital marketing plan, podcast and webcast were developed to create awareness and drive engagement and participation in the programme.
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The Academy + page hosts an extensive range of training resources from Johnson & Johnson. It is designed to help pharmacy teams update their knowledge on key categories and make every consultation count by providing expert advice to customers. The page will be enhanced by regular category content updates and supported by ongoing awareness and category marketing campaigns.
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