Creating and delivering proven bespoke
training and education solutions for pharmacy
Perrigo
Wake up to sleep and stress
In this series of 4 bespoke video modules, learners are offered insights into the breadth and depth of sleep and stress, and how the two are interlinked. The first 3 modules are designed for pharmacy support staff. Module 1 explains the link between poor sleep and stress and the impact this can have on physical and mental health. It explores how ‘sleep’ and ‘awake’ hormones maintain a balanced 24-hour mind cycle and eqips learners to offer lifestyle and sleep hygiene advice to improve customer wellbeing.
In Module 2, users delve deeper to find out how to support customers who prefer a non-medicated approach to manage their sleep and stress issues. Module 3 explains how different OTC medicated sleep aids work to help relieve insomnia, and explores which customers may require reassurance or referral to either the pharmacist or GP.
Lastly, Module 4 is designed to help pharmacists support both their team and their customers to navigate sleep and stress issues and limit their negative impact on health. It includes: which medicines can cause sleep issues; how to manage referrals; and the difference between addiction, dependence and tolerance, and how to explain this to customers.
The programme was supported by a comprehensive digital marketing campaign promoted across the Pharmacy Network, including a targeted drip email campaign and rich media featuring the training videos.
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Aspire
Non-antibiotic alternatives to preventing urinary tract infections
Prompted by the Pharmacy First scheme, this e-module refreshes knowledge on the diagnosis and management of uncomplicated recurrent UTIs (rUTIs). Users will understand the importance of antimicrobial stewardship in managing rUTIs to help reduce the risk of antibiotic resistance. They will gain an overview of alternatives to antibiotic treatment for uncomplicated rUTIs, such as increased hydration, cranberry products, and probiotics. This training was supported by a marketing campaign promoted across the Pharmacy Network.
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Aveeno adult
Managing sensitive skin
An interactive video training module for the pharmacy team to gain a better understanding of skin sensitivity and its connection with the skin barrier and know what you can recommend to customers for their skincare regime.
The module also showcases the Aveeno® range and explains how it is formulated to nourish and cleanse sensitive skin.
This training was supported by an extensive month-long digital marketing campaign.
Novo Nordisk
Gina learning resources
A complete training programme for pharmacy teams to update their knowledge on the POM to P switch of Gina and learn how to help women with uncomfortable symptoms caused by postmenopausal vaginal atrophy. The learning resources include 4 short modules in turn educating users on the condition, the product, tools to support supply and supply considerations including contraindications. These are supported by bite-sized videos that cover various aspects of Gina and its use, patient scenarios and advice on discussing Gina with patients. All the training elements are hosted on a central resources page hosted on The Pharmacy Network.
In addition to the training materials, Gina launch activity included a print mailing to pharmacy that included the Pharmacy Guide for the supply of Gina, an engaging Pharmacy Team Training Guide and the Pharmacy checklist., along with a sample of the Gina applicator.
A 3-months comprehensive digital marketing plan, podcast and webcast were developed to create awareness and drive engagement and participation in the programme.
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