CIG Research

With over 40 years’ experience in the OTC industry, Communications International Group has built a unique bond of loyalty and trust with pharmacists and their staff.

CIG Research is our market research division that has open-access to pre-recruited, opted-in panels of pharmacists and assistants exclusively for regular research that guarantees robust and timely response. These panels are suitable for surveying behaviour and attitudes, gaining marketing feedback and generating insight and ideas. The results can then be key to the success of NPD and invaluable before, during and after any form of promotional marketing, advertising, PR or training campaign.

Services include:

• Bespoke pharmacist and assistant surveys
• On-line focus groups
• Face-to-face focus groups
• Points-based incentive scheme
• Qualitative and quantitative research
• Lightning studies with 48-hour turnaround
• Pre and post activity studies
• Detailed category and brand analysis
• On-going tracker surveys
• Benchmark studies
• Personal presentations.

For more information or to set up a meeting, please contact Account Executive Nathalie Melville on 020 7534 7205 or email nathalie.melville@1530.com

Pharmacists and support staff

Send an email to cigresearch@1530.com if you would like to join one of our panels and get rewarded with points that can be accumulated and redeemed for Amazon vouchers!