CIG and Maxwellia win award for Lovima pharmacy training

Author Sophie Agre November 12, 2021

We are delighted to announce that the innovative Lovima pharmacy training, created by CIG Healthcare Partnership in collaboration with Maxwellia, has won Best Healthtech Innovation at the Prolific North Tech Awards 2021.


Our digital 360 training module was created as a tool for pharmacists to aid their consultations for patients requesting Lovima  75 microgram film-coated tablets (desogestrel).

We worked alongside Maxwellia to produce an active pack that provides pharmacists with relevant product information on the reclassified POM to P contraception, Lovima.


The innovative rotating pack uses hotspots to identify key information found on the pack. The 360 training encourages pharmacists to fully read and understand the consultation process when prescribing Lovima. This learning module was encouraged by a comprehensive digital marketing campaign to drive participation and engagement.


This award-winning training module has also been shortlisted for Best OTC Pharmacy Training & Learning in the OTC Marketing Awards 2021. Results will be announced at the awards ceremony on 1st December 2021.