CIG Research has been launched to cater for clients’ increasing need to analyse the opinions, thoughts and habits of pharmacists and their teams. This encompasses everything from the way daily tasks are conducted to thoughts about the products and services dispensed in pharmacy, right through to the lifestyles, motivations and psychographic profiles of the people who make up the pharmacy team.

An intimate understanding of pharmacists’ and assistants’ behaviour can be key to the success of any product launches, training, marketing, PR or advertising; while pre, post and on-going monitoring of any campaign or initiative can offer valuable information going forward.

Business development director Paul Fenton is heading up CIG Research. Contact Paul on 020 7534 7214 or at paul.fenton@1530.com if you would like to arrange a meeting to find out more.