Case Studies

Child health

Calpol

Calpol

Managing pain and fever in children

A single-page module designed for the pharmacy team which, as they scroll, will help to keep them up to date on how to manage pain and fever in children, as well as reinforce their understanding of appropriate paracetamol doses for various ages and indications.

The page also showcases the CALPOL® product range available for older children.

This training was supported by an extensive digital marketing campaign hosted across the Pharmacy Network.

Heartburn and indigestion

Gaviscon

Gaviscon

Managing 7 symptoms of heartburn and indigestion

A video module targeted for the pharmacy team that aims to increase their knowledge about the symptoms of reflux and how customers may describe them.

After working through the module, pharmacy staff should feel confident in recommending effective products and self-care advice to help manage their customers symptoms.

This learning was supported by an extensive two-month long digital marketing campaign which promoted the training across the Pharmacy Network.



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Erectile dysfunction

Cialis Together

Cialis Together

A new pharmacy medicine for erectile dysfunction

An e-module for the pharmacy team to learn how they can advise men on the appropriate use of Cialis Together (tadalafil 10mg) -– newly available over the counter for erectile dysfunction.

This training module helps pharmacy staff understand how Cialis Together works and when to supply it, as well as ensuring that they are familiar with the risk factors and health problems that can lead to erectile dysfunction.

An extensive two-month long digital marketing plan was developed and run to promote the module across the Pharmacy Network.



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Motion sickness

Kwells

Kwells

Advising on motion sickness

A bitesize video module training for the pharmacy team to learn about the signs, symptoms and causes of motion sickness and the appropriate recommendations for prevention of motion sickness.


This module was supported by a month-long digital marketing campaign.

Sensitive skin

Aveeno adult

Aveeno adult

Managing sensitive skin

An interactive video training module for the pharmacy team to gain a better understanding of skin sensitivity and its connection with the skin barrier and know what you can recommend to customers for their skincare regime.

The module also showcases the Aveeno® range and explains how it is formulated to nourish and cleanse sensitive skin.

This training was supported by an extensive month-long digital marketing campaign.

Infant health

SMA

SMA

Supporting infant health

A video module for the pharmacy team to update their knowledge on vitamin D supplementation and colic so they can better support parents with their infants’ health, as well as then confidently recommend the SMA Xpert Infant Health range.

This training was supported by an extensive 2-month digital marketing campaign.

Infant health

Aveeno baby

Aveeno baby

Dry, excema-prone infant skin

A blended learning package that includes: a short video offering practical information for parents and carers with babies with very dry, eczema-prone skin; and a module preparing pharmacy teams on the advice to give to parents and carers on appropriate management of their children’s eczema.

The modules also highlight the ranges available from AVEENO® Baby.

This training was supported by an extensive 2-month digital marketing campaign.



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Sleep problems

Nytol

Nytol

Help customers get a better night’s sleep

This module explores the role pharmacies play in helping customers with short-term sleep problems. Supported by a bite-sized keynote video, this module helps teams to understand the impact of sleep problems, identify those with short-term sleep problems and advise customers about taking OTC sleeping aids.

This training was supported by a 1-month digital marketing campaign that drew in learners from across the Pharmacy Network.

Coughs

Bronchostop

Bronchostop

Advising on cough

This snapshot video module aims to teach the pharmacy team about the mechanism of cough and how Bronchostop Cough Syrup can help relieve symptoms of a cough. It also guides them on managing coughs and when to refer customers to a GP.

Stop vaping

Nicorette

Nicorette

Helping vapers find a path to quit

With 31% of vapers wanting to quit vaping completely, this video module aims to train pharmacy staff in helping vapers find a path to a nicotine-free life.

The video module introduces the first NRT product licensed for those wishing to stop using nicotine-containing vapes and helps the team to feel more informed when supporting vapers.

This training was supported by an extensive 4-month digital marketing campaign.



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Coughs and colds

Becocleanse

Becocleanse

The role of nasal cleansing in protecting against colds and flu

A video training module for the whole pharmacy team explaining how nasal rinses offer a non-medicated solution for relief from colds and congestion. It explains how they work, tips for building sales and when to recommend to customers.

Pain relief

Nuromol P

Nuromol P

A different approach to pain

An interactive module helping pharmacy teams to rethink their pain recommendations and ensuring customers are offered the most appropriate advice.

The training reminds learners that Nuromol Pain Relief offers powerful relief from pain that is statistically more effective than using paracetamol in combination with codeine. The video guides teams through various customer scenarios helping them understand the most appropriate pain relief advice for each consultation.

This interactive training was supported by an extensive 3-month digital marketing campaign.




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