Case Studies

Pain relief

NFC

NFC

Managing fever in children

A module to help the pharmacy team understand the current NICE guidance on managing fever in children and how antipyretics can help and discover the products available to help with symptoms.

As they work through the module, pharmacy staff will learn when to recommend an appropriate OTC product to manage fever in children, what self-care advice can be given to parents and when to advise parents to seek medical advice.

This learning was supported by an extensive month-long digital marketing campaign that drew in learners from across the Pharmacy Network.

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Infant feeding

SMA

SMA

SMA Infant Feeding Champions

A range of training aimed to develop the expertise of the pharmacy team regarding infant health and feeding, with all training hosted on a central resources page available across the Pharmacy Network.

All modules are NPA-accredited and cover various infant related topics, including building a nutritional foundation and the significance of responsive feeding. Also available on the ‘Infant Feeding Champions Programme’ page is the opportunity to receive a free print Pharmacy Resource Pack to support the pharmacy team in their roles, as well as a chance to win exclusive feeding training sessions to upgrade the pharmacy’s expertise.





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Coughs and colds

Vicks

Vicks

Advising on Aromatic Rubs

Training for the whole pharmacy team to discover how aromatic rubs can play a key role in customers’ fight against symptoms of colds and congestion. This was supported by a short video outlining the 4 key features of aromatic rubs and how aromatic rubs can support a good night’s sleep.

The training allows pharmacy teams to feel confident recommending aromatic rubs to relieve cold symptoms for the whole family. This training was supported by an extensive month-long digital marketing campaign.





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Sore Throat

Difflam

Difflam

7 steps to managing sore throat

This snapshot module highlights the different options available from the pharmacy to tackle sore throat symptoms. The 7-step guide is designed to help pharmacy teams upgrade their sore throat consultations, with information covering:

The sore throat category
The customer journey
Customer wants
Treatment options
Customer conversations
How to put learning into practice
When to refer customers

The learning has been supported by an extensive digital marketing campaign incorporating both consumer creatives and training materials.






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Manufacturer resources

Novo Nordisk

Novo Nordisk

Gina learning resources

A complete training programme for pharmacy teams to update their knowledge on the POM to P switch of Gina and learn how to help women with uncomfortable symptoms caused by postmenopausal vaginal atrophy. The learning resources include 4 short modules in turn educating users on the condition, the product, tools to support supply and supply considerations including contraindications. These are supported by bite-sized videos that cover various aspects of Gina and its use, patient scenarios and advice on discussing Gina with patients. All the training elements are hosted on a central resources page hosted on The Pharmacy Network.

In addition to the training materials, Gina launch activity included a print mailing to pharmacy that included the Pharmacy Guide for the supply of Gina, an engaging Pharmacy Team Training Guide and the Pharmacy checklist., along with a sample of the Gina applicator.

A 3-months comprehensive digital marketing plan, podcast and webcast were developed to create awareness and drive engagement and participation in the programme.




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Haemorrhoids

Germoloids

Germoloids

Supporting customers with haemorrhoids

This concise video educates the pharmacy team so they can better help customers to ease the discomfort of haemorrhoids with suitable products. It is designed to give learners a better understanding the customer’s needs, help them know when to refer to GP, and improve their customer consultations. This video training was supported by an extensive 3-month digital marketing campaign.




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Pain management

Nuromol

Nuromol

Effectively managing mild to moderate pain

A bite-sized video training for pharmacy teams to refresh their knowledge on pain management and reconsider what they recommend for mild to moderate pain relief. The training highlights the opportunity to recommend a combination product containing ibuprofen and paracetamol to customers when single active ingredients alone have not relieved their pain, flagging Nuromol as the first choice for second-line OTC pain relief. This video training was supported by an extensive 3-months digital marketing campaign.




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Hayfever

Allevia

Allevia

Supporting customers with hayfever

A video module for pharmacy teams to update their knowledge on the fexofenadine 120mg POM to GSL switch, and the Allevia licensed product from Sanofi. The video allows pharmacy teams to refresh their knowledge on hayfever and its symptoms, understand how Allevia works and provide self-care advice to customers to help manage symptoms. This training was supported by an extensive 3-month digital campaign.




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Skincare

Epimax

Epimax

Skin Hydration for the nation

An interactive video for pharmacy teams to learn how to recommend the most suitable emollient for their customers where they can choose chapters to watch, as well as completing knowledge quizzes as they learn. The video adresses 3 customer scenarios including psoriasis, eczema and dry skin, to help pharmacy teams manage any conversation in pharmacy. A comprehensive digital marketing plan and creative was developed to create awareness and drive engagement and participation in the module.



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Abdominal Health

Imodium

Imodium

Busting myths about diarrhoea

Aiming to bust the myths around diarrhoea management for pharmacy teams to better support their customers who are affected, we created a training package comprising of a short, impactful video and a 10-minute module to educate pharmacy teams on the category and products available within the Imodium range. The training was supported by a total of 5 months’ digital marketing support, including a series of 4 microlearning emails that delivered bite-sized training while encouraging users to the complete training.




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Smoking cessation

Nicorette

Nicorette

Stop Smoking Support

With around 6.9 million adult smokers in the UK and around 58.4% of current smokers saying that they want to stop smoking, community pharmacies are in the ideal position to provide them with the support they need. This 15-minute module aims to help pharmacy teams to make the right recommendations to support customers to stop smoking for good with Nicorette. This training was supported by an extensive 3-month digital campaign.



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Manufacturer resources

Johnson & Johnson

Johnson & Johnson

Academy + page

The Academy + page hosts an extensive range of training resources from Johnson & Johnson. It is designed to help pharmacy teams update their knowledge on key categories and make every consultation count by providing expert advice to customers. The page will be enhanced by regular category content updates and supported by ongoing awareness and category marketing campaigns.





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