Innovative switches can succeed or fail on the strength of training given to pharmacists.

Following the success of their launch training package which won the Best OTC Pharmacy Training at the OTC Marketing Awards in 2016, HRA was runner-up for the same award in 2018.

What the judges said:

“ Taking its position as a leading brand in reproductive health seriously, HRA’s refresged training programme for ellaOne avoids promotional pitfalls to offer solid advice on updated emergency contraception.”

“ EllaOne’s training programme is clear and comprehensive and gives pharmacists the ability to access training from anywhere.”